Post by
Jberger »
https://forums.nicoclub.com/jberger-u226.html
Wed Jul 02, 2003 5:44 pm
If you think Lexus is a dressed up Toyota, then how much better can an infiniti be than a standard nissan?
Answer, a hell of a lot better. For the same reason people chose a G35 over the z350.
infiniti has been quite confused in the market, beacuse they themselves were never quite certain what they wanted be.
At first they were a japanese BMW with Jaguar style.
Then they decided toothy grills and chrome mattered more than performance, finally the they were a Japanese Buick.
Now they've decided to play Japanese BMW again, but how long will it last?
Thier lack of internal focus lead directly to thier lack of market focus while Lexus maintained a laser-like focus on "the relentless pursuit of perfection".
Perfection, not good, not great, not nice, but PERFECT. And to a large degree they've attained thier goal.
The fit, finish, quality and service are the best in thier market and a benchmark for all other makes.
The scary part is now they are adding passion to the mix. What started as an abberation with the gs400 became a new calling with the SC. Just wait to see what they do with the LS's restyling in the next few years.
The early LS's did nothing to raise the heartrate of the driver, but the 98 restyle brought a nice driving experiance to the somber exterior and the new units outperform the Q45 with less horsepower.
Of course product is nothing without marketing and service, two other areas where Lexus has just flat kicked infiniti's ***.
The brand of Lexus is clearly identified the best of class for build, quality, service, reliablity, and value.
infiniti? Most people don't even know what an infiniti is, much less what it stands for. As a result, expectation, perception, Cache, and resale suffer.
Infiniti might be able to overcome the product advantage Lexus presently holds, but I doubt they will ever be able to overcome the market advantage as Lexus has continued to refine and invest in the brand image, while infiniti has marketed poorly and inconsistantly.