Post by
Ever Victorious »
https://forums.nicoclub.com/ever-victorious-u44595.html
Tue Jan 15, 2008 12:41 pm
Neither article mentions sales shortfalls. However, if you had read the whole chain of articles from the beginning of the announcement to the final details, you'd know that Chrysler originally wanted 30,000 units, but is going to have to settle for 20,000 units.
Why, indeed, would that be? Well, the first thing that comes to mind is production capacity. It would seem to me that the only good reason Nissan would have for intentionally selling fewer units is that they do not expect to be able to produce enough Versas for themselves if they sell 30,000 to Chrysler. It would be shooting yourself in the foot somewhat if you compromised the availability of your own popular product for the sake of another company selling a badge engineered version of that product instead.
There's also a perfectly good explanation for why they would sell 20,000 units, that does NOT fall under the category of "distancing themselves from the model". And it's REALLY simple: Guaranteed sale. If a contract says Chrysler must buy 20,000 units, then they MUST buy 20,000 units. Nissan can guess all they want as to how many cars they can sell to dealerships, and they may be too high, too low, or dead on. This way, they have a guaranteed base of sales to work off of.
There's a reason Nissan would WANT to have the Versa sold under a Chrysler badge... there are still people in this world who will vehemently refuse to buy a "Japanese" car, insisting that an "American" car is the way to go. The funniest thing about this, to me, is that they are willing to buy a Japanese-designed, Mexican-built "American" car, but not the "original" design. This is a way of opening Nissan's product to those people. As a side note, I used to live in a community that had a relatively large Chinese immigrant population. Interestingly enough, after talking with their American born children in school, I found out that many of those families would never buy a Japanese-branded car, because of what Japan did to China during and before WWII. So it's not just rednecks, it's immigrants too. Don't underestimate the human factor in the whole equation.
Few on the road compared to its "genre"? First of all, it's a car, not a book. It's called a "class", and it is the newest car in the class. It's kind of ridiculous to compare its prevalence to models that existed prior to 2007. If you look at the actual sales figures for 2007 ONLY (which is an accurate representation about how it competes in the marketplace), the Versa kicks the crap out of the Fit in sales, and is only surpassed by... if I recall... the Aveo and the Rio/Accent. I think that the V and the Yaris were pretty much neck-and-neck in sales for 3rd and 4th. How many other products do you know of that sell 79,000 units in its FIRST year alone? Hell, for some manufacturers, that's 2+ years worth of expected sales (*cough* Saturn Astra *cough*).
Oh, and my personal favorite...
Quote »IMO, the Versa has a very real inconsistent build quality...and as time goes on, it seems that more and more are on the problem side……as opposed to those that are problem free.[/quote]Inconsistent, yes. And every manufacturer has its moments. But more and MORE are having problems as time goes on?
Sorry, but the numbers I've seen from TrueDelta's reliability survey indicate the exact opposite. Failure rates on the 2008's are about half what they were on the 2007's... and the 2007 even ended up lower than it was at initial launch, when basically EVERY Versa had a problem.
Hey everyone... Chicken Little says the sky is falling, what are we to do?