This isn't really a reply to what Carl H said at all I just thought it would be helpful for some guys that may have had issues with the Walbros and most definitely for anyone who like me takes user reviews seriously and got kinda spooked by the stuff you've been reading.
The general opinion seems to be that for anyone who's looking for a fuel pump a Walbro can be a good cheap option that should be pretty reliable if a real one is purchased.
That made me dig around for a while to see if anyone actually knows how to tell the difference easily. That's when I came across this:
http://www.youtube.com/watch?v=7102yaOA2jk
Simple test just put 12v across the pump and let your ears tell you the difference first one is a real pump second one is the obvious fake. Then goes back to the real one again just in case you missed it.
There are also a few visual cues that should serve to set you on the correct path. If the pump is smooth and shiny and is coated in a thin film of oil in the packaging that's a good sign you have a real one.
If the pump is a rough surface and appears dull in finish like a casting thats a sign of the fakes. I know this is difficult to imagine so here's a forum where some guys have posted some great examples:
http://www.evocoupe.net/forum/viewtopic.php?t=2768
Top of page first pic is the real pump bottom pic is a fake. As far as the hoses and instructions and such I can't find consistent evidence to support that these characteristics can be used to distinguish real from fake.
And if it helps anyone out for ebay purposes I bought mine from Mk3tuner and it not only passes all these tests but it also was the best price for the complete kit shipped last I checked (about a week ago)