IBCoupe wrote:Because you're buying a product, not a system. The system is what it is, and there's more effective ways to express yourself than through spending your three dollars on shampoo elsewhere.
I agree, to a point. While you are buying a product, you're buying it within the marketplace (a system). So, while my $3 may be insignificant. if I am able to mobilize support for my cause, the collective spending of those supporters has the potential to punish or reinforce behavior that I am targeting. The marketplace is not a take it or leave it proposition - the marketplace provides options. And as Hash said, what will ultimately determine whether such behavior continues or not is the bottom line, which is to say that there is no better way to express yourself in the marketplace than in spending your money elsewhere.
