3000mcd's gave you dim output?!?
Standard LED's (the kind you find in most indicating applications like home stereo power indicators for instance) is only 150mcds (give or take). superbright LED's range from 1500 - 5000 mcd's!!! (mcd's is a measure of how bright the led is for those who are wondering). 3000mcd's with a standard current limiting resistor should give you a nasty "camera flash" feeling if you looked straight into it.
One other factor when selecting LED's is the "viewing angle". This determines if you get a flooding light effect or a concentrated beam. For illumination of an area (as opposed to a specific point, you probably want a higher viewing angle.
On a separate note, if you plan on using LED's in your cup holders...if you are anything like me with coffee, you will inadvertently spill something in the cup holder and onto the LED. If your hole is loose (oh geez that sounds baaad), liquid can leak down onto your wiring. I would suggest that any wiring that potentially could get wet, use some silicone or some other means to prevent a possible short (silicone the back side of the LED where it comes through the hole for instance..making the cupholder "watertight") My opinion only of course.
I found this if anyone wants to know more about LED's
http://www.theledlight.com/technical.html ...sorry if I have posted this in the wrong area.