I'm the CEO of Life Lock and my Social Security number is...

[RCA]

Any one remember those commercials?

Well here you go:
http://www.youtube.com/watch?v=lXANhTH_oSo

Well apparently that bit Todd Davis in the a*s. His identity has been stolen 13 times and the company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.

http://www.wired.com/threatlevel/2010/0 ... tity-theft

When reffering to LifeLock TV ads showing the truck with Davis's SS# on it, FTC Chairman, Jon Leibowitz had this to say about it...

In truth, the protection they provided left such a large hole … that you could drive that truck through it,

Article Notes:
- Someone used his identity to obtain a loan from a check-cashing company ($500)
- Someone in Albany, Georgia opened an AT&T/Cingular wireless account ($2,390)
- Someone opened a Verizon account in New York ($186)
- An account at Centerpoint Energy, a Texas utility ($122)
- Credit One Bank was owed ($573)
- Swiss Colony, a gift-basket company, was seeking ($312)

In addition to these amounts, Davis’s credit report showed five collection agencies were seeking other sums from accounts opened in his name
- Bay Area Credit ($265)
- Associated Credit Services ($207) & ($213)
- Enhanced Recovery Corporation ($250) & ($381)

I was shocked when I saw this ad, and wondered if anything would come of it in the future. I LMAOed so hard when I read this article.

Thank you wired.com

[MellowZ32]

[MinisterofDOOM]

I'm ASTOUNDED that it took him so long to discover each of the MULTIPLE occurances. You'd think that a guy with a massive target painted on his chest would regularly check for bullet wounds.

[IanS]

I'm ASTOUNDED that it took him so long to discover each of the MULTIPLE occurances. You'd think that a guy with a massive target painted on his chest would regularly check for bullet wounds.

That dog aint gonna hunt. Plain and simple.

[audtatious]

I was aware of this information over a year ago. I bet he has a stellar credit rating, but probably does not care as he has "cash".

[RCA]

Well put MoD...

A year ago...
Wow, I totally forgot about this guy. Where did you read about this a year ago Audt?

[audtatious]

I don't remember. It was not a "major" news source, may have been a talk radio show that is not sponsored by them or a non-mainstream internet news source. Someone had pulled a credit report on the account as saw that it was being hammered and had already been used for stuff.

[dre1507]

i too remember hearing about his identity being stolen about a year ago.

What's sad is, this more than likely isn't the end of it.

Kudos to you Tom, for helping the poor, the desperate AND the crooked.

[wingFeather]

I knew right away that this company's service was a joke. Their web site described vaguely what they do to "lock" your identity & it was all stuff anyone can DIY for free in a few minutes. Their guarantee had a bunch of exceptions that made it worthless, too. This guy deserves what he gets.

[Razi]

Haha I remember hearing about this a while back too.
Didn't surprise me though.

[nissangirl74]

I'm ASTOUNDED that it took him so long to discover each of the MULTIPLE occurances. You'd think that a guy with a massive target painted on his chest would regularly check for bullet wounds.

QFT.

Anyone who thinks their information is unobtainable is an idiot.

[PoorManQ45]

I'm ASTOUNDED that it took him so long to discover each of the MULTIPLE occurances. You'd think that a guy with a massive target painted on his chest would regularly check for bullet wounds.

QFT.

Anyone who thinks their information is unobtainable is an idiot.

Hell yeah, definitely don't mess with the Hitman's crew!!!

[Red coupe]

I don't remember. It was not a "major" news source, may have been a talk radio show that is not sponsored by them or a non-mainstream internet news source. Someone had pulled a credit report on the account as saw that it was being hammered and had already been used for stuff.

Yeah, its been public knowledge for a long time.

I forgot where I heard about as well... But I think at least some of it came out when there was a change in federal (I think) regulations that effected the companies ability to provide the service they were advertising.


Regardless... It turns out that printing your social security number is giant letters on a truck you hired to drive around a dense urban area while you film it for a nation TV ad is NOT a good way to protect your identity...

[Chaotic_Warlord]

I wonder if he's requested a new SSN and allowed to start over due to his stupidity?

[MinisterofDOOM]

I wonder if he's requested a new SSN and allowed to start over due to his stupidity?

That's what I was thinking.

What happens when his crummy company dies in 5 years and everyone still knows his SSN.

[Watermelonwarrior]

Haha thats too funny! Thats what he gets. Idiot!

[4cefed]

I wonder if anon had anything to do with this.