Some more thoughts:
All the cars that I should be listing as would-be car-guy purchases just lack something.
I don't give two s*** about the GTR. Its price keeps going up and it keeps getting older and they keep releasing less-relevant special editions that don't do anything new.
The NSX is basically just there to sell copies of Motor Trend in pretty pictures.
The FRS is too stubbornly singleminded, but not in a charming way like the Miata.
The RC is SO f*** BLAND LOOKING, which is extra mindboggling because everything else in Lexus's lineup has gone from überbland to overstyled in a huge way. But it's not exciting to drive anyway, so who cares how it looks?
The Z is basically in the same boat as the GTR, except the only reason it feels too pricey is that it's very, very old.
Every single one of those "fun cars" suffers from a 100% lack of sex-appeal. They're just...thoroughly uninteresting. Academically, they're neat. As cars, they're forgettable. When your most outstanding cars are barely memorable, you need to seriously revisit your strategy.
But then there's the real issue:
There's a COMPLETE lack of compelling non-grocery-getters from the Japanese. There are no Chargers, no SSs, no SHOs from the Japanese. Sure, Mazda does a masterful job of making low-horsepower front-wheel-drive very engaging and even fun, but everyone else seems to have forgotten about the markets that aren't VOLUME SELLERS.
That's the key.
Nissan sold their souls to the econobox devil, but they haven't made an econobox worth considering in 25 years.
Toyota is just...doing...honestly, they're just doing what worked 30 years ago and hoping it'll keep working. But it won't. It ISN'T. They have zero understanding of the current automotive landscape, nevermind the future, and their relevance is long gone.
Honda is trying really, really hard to blend modern relevance with the charm of yore, but unfortunately the two are contrary values. The Accord gets bigger and bigger and less efficient and less sharp-looking while offering more of what everyone else can do but less of what anyone else CAN'T do. The Civic has had more ups and downs than a roller coaster and, like its big brother, offers zero compelling reasons to choose it over something else. The HRV is a great little crossover that's very well-suited for the current market, but WAY too expensive for what you get. Honda's probably the least BAD of the big Japanese brands, but it's not any more at being GOOD.
All of this was done for one reason: increase sales volume. Increase sales volume. Be as much like the next guy as possible, because the next guy sells a lot of cars.
But when everyone's the same, why should I choose anyone in particular?
The real problem is that the Japanese brands are all fighting amongst themselves, but their competition is OUTSIDE.
GM, Hyundai, Ford, and FCA all have VASTLY more diverse product portfolios that consist of more than just the same car in 32 different sizes. They have vehicles that are DESIGNED, that have a purpose, that are targetted at a specific need. Some of them are COMPLETE s***, but at least they're not the same as every other car they and their competitors are already building. But some of them are great. You're never going to see a Corvette, or a Viper, or an SS, or even an SHO from any of the big three Japanese brands right now. They don't have the balls to do anything that risky.
And I think THAT last sentence is where the Japanese are falling behind. Not because they won't take risks, but because they falsely perceive risks. Let's get this straight: building exciting cars is NOT a risk right now. We are in the golden age of the automobile. You can buy 300hp in a family sedan for very little money. You can buy 500hp for a little more. You can get street-legal sports cars with 700, 800, 900hp for non-exotic prices from everyday brands. You can get a Mustang with a turbo four that hauls a** AND gets good fuel economy. You can get 330hp in a f*** Ford Edge because groceries don't mind if your 0-60 times are ridiculous. You can buy a stupidly powerful supercharged Hemi in just about anything FCA makes that's bigger than a Dart, and if you don't want a V8 there's the new TT 3.0 V6. And none of these are premium or "performance" brands. They're just regular old carmakers, just like Honda, Toyota, and Nissan.
None of this is risky.
ALL of this sells like CRAZY.
But the Japanese are so busy building what's "safe" they haven't realized that the floods have receded and their high ground is being encroached upon by thunderclouds. It's not SAFE anymore to build what worked 30 years ago. Not even as a basis for a lineup. The Malibu and Fusion are so immeasurably superior to their mid-90s counterparts it's mindblowing. But the Camry, Accord, and Altima have taken, if anything, steps backward in the name of cutting cost to build margins. It's not enough to crap out a halo car and claim you haven't forgotten how to have fun. EVERY CAR in your lineup needs to possess a specific relevance. Whether that's fun or not is up to you, but being boring is NOT relevant. Never has been, never will be. Toyota succeeded with boringness decades ago by coupling it with unrivaled dependability. But now you can get even better dependability with a lot of other desirable traits.
The Japanese need to remember how to build cars people want to buy. That doesn't have to mean "build exciting cars." It means "build cars that are worth their own existence."
Right now, aside from Mazda, they are failing at that.
Desert Rat wrote:Z a gas hog? Come on, I get low 20s in mine....lol.
I get that out of my V8, hooning it hard.