http://www.automobilemag.com/reviews/dr ... index.html
The brand-new 2012 Nissan Versa definitely has the small, budget-friendly thing down. The car fails, however, to achieve the magic 40-mpg mark; the EPA rates the CVT-equipped Versa sedan at 30/38 mpg city/highway and the stick-shifted car at 27/36 mpg.
Does 40 mpg really matter?
Nissan officials downplay the shortness of spec, stressing that all competitive vehicles cost more and that some require costly option packages to reach the sacred four-oh. "Cost of ownership" and "buzz versus reality" are more important than fuel mileage, according to vice president of product planning Larry Dominique, who says that the EPA estimates the Versa's annual fuel cost at $36 more than that of the also-new-for-2012 Hyundai Accent, which is rated at 30/40 mpg. Fortunately for Nissan, a similarly equipped base Accent also happens to cost $3205 more than the Versa. Unfortunately for Nissan, the Accent is a markedly nicer car that also happens to weigh about the same and offers 29 extra horsepower.
Fortunately for Nissan, a similarly equipped base Accent also happens to cost $3205 more than the Versa. Unfortunately for Nissan, the Accent is a markedly nicer car that also happens to weigh about the same and offers 29 extra horsepower.
The Versa's low price is definitely its biggest asset.
The difference between 38 and 40 mpg is meaningless, but in terms of marketing, Nissan will suffer. Additionally, as compensation for tolerating the Versa's ugliness, one would expect class-leading fuel economy or technology. But, no. Its still ugly, and in return you get nothing.
By competing on price alone, Nissan is positioning itself where Chevrolet used to be in the 90s, when they had to bribe people to take home Cavaliers. And yes, GM sold a lot of J-bodies back then and Nissan sells a lot of Versas right now, but look at how few of those Cavalier owners came back to GM when it was time to upgrade.