Post by
JerryHofschneider »
https://forums.nicoclub.com/jerryhofschneider-u264571.html
Thu Sep 15, 2016 10:04 am
I'm shopping.
My Infiniti, with about 120k on her, is beginning to age, and before I put a few thou into brakes, struts, and other details ( like tires, minor paintwork and the like ), I'm thinking of making a trade and buying something new., something with a manual trans, rear drive, 2 or 4 doors and 300 horses ( There is no Infiniti dealer in Ocala. The closest one is in Tampa, 100 miles away).
Naturally, as a big Nissan fan (--I've owned 9 of their cars-- the legendary 200 SX, a 240Z, the 280Z, a 280ZX 2+2, a 300 ZX, the 350Z, the Maxima, my current Infiniti coupe and my first one, the '74 Datsun 610) I thought of them first, so I went by the Nissan dealer, and honestly, I was disappointed with the model lineup.
The 370Z, while a superb sportscar, is showing its' age--as am I-- but it's not in consideration this time around anyway. The Max and Altima, both front wheel drive, now have CVT "trannys" and NO manual option, rendering them, for me at least, as undriveable, and the Sentra is something I wouldn't even consider. They had a Juke on the lot, possibly the ugliest carlike thing manufactured in the 21st century, and I can't afford the GT-R. They also had a full array of trucks, none of which I'm the least bit interested in.
I drive cars, and I'm looking to buy a 4-seater, something sporty and affordable, like in the $30-35k range.
Nissan has dropped the neat, manual Altima coupe, a car that I had considered a few seasons ago, so I have sadly determined that my favorite car company no longer makes anything that I am interested in driving.
What happened??
Nissan is popular with the American driver these days, Last year they sold nearly 900,000 cars and trucks in the USA, and they now rank 6th overall in global sales.
They have a $44 billion net worth and are partnered with Renault, they have joint ventures with Daimler, Ford and Mitsubishi and they are a very respected and successful worldwide company. The Altima is as popular as the Accord or the Corrola, the Z is a genuine, beautifully sorted out sportscar, one of the few really affordable ones, the GT-R a true exotic, a world-beating supercar, the Leaf a worthy electric vehicle ( despite being an ugly SOB)-- but it seemed to me, as I perused their current lineup, that they have lost the spark that they owned around ten years ago.
When Carlos Ghosn took over as CEO in 2000, Nissan was on their knees. They were unprofitable, had a line of mediocre cars that just weren't selling and were losing market share fast. He turned the company around, first merging it with Renault to capture economy of scale--and the European market-- then cutting cost, redesigning all the car lines, bringing back the Z as a performance icon, positioning Altima as viable competition against the dominance of Toyota and Honda in the midsize sedan category and pulling the company back from the brink of disaster.
Infiniti gained strength as the Luxury/ performance line, challenging (and beating) such powerhouses as BMW and Lexus. The Fabled GT-R came to the USA, finally. And the trucks, now accounting for more than half of Nissan sales, got redesigned and updated, becoming sound alternatives to the F150s, Chevys and Toyotas that owned the categories.
Ghosn has to be recognized as one of the most brilliant executives to ever run a car company, taking Nissan from disaster to success in a few short years. The enthusiast magazines loved the guy and they heaped enormous praise on the cars (and trucks).
He found the formula to make the cars viable to the enthusiast who had a limited budget but expected awesome performance, to the youngsters who needed to drive something afordibly cool and to the families who sought inexpensive but well-built sedans, and he managed to market them effectively, bringing the company and its' products back to profitability and visibility.
Then everything stopped.
The company seemed to lose the imagination that propelled it to the top. The design philosophy grew stale, product development slowed and went the wrong way ( read: CVT--the anti-enthusiast transmission, or the Cube, a stupid, useless toy, or the Sentra, now an actual cheap, cheap car).
Instead of a fresh 350Z successor, Nissan tweaked the design, changed the motor and simply reformed the car into the 370Z. It's still a good sportscar, but it is not nearly as exciting as the 350 was. Instead of a world-beating Maxima, Nissan introduced a clumsily designed lump of a sedan and called it a sports sedan, a '4DSC", as if an old label reflected a new car--plus they cursed it with the stupid CVT: instead of building actual performance into their vehicles, NISMO became an add-on extra, compelling the enthusiast to customize the basic vehicle at extra cost if they wanted real performance. The small economy hatchbacks (a market that I don't pay much attention to) went from clever to tinny, plasticy cheap, appealing only to buyers who sought inexpensive appliances and knew nothing about actual driving.
And the enthusiast magazines, where I get most of my information about new cars and their development from, just don't write much about Nissan products these days. I guess it's because there is nothing new to write about.
Is Ghosn coastin'--Is Carlos resting on his past success?
Has Nissan decided that it had gone as far as it could?
Has the company taken it eye off the ball?
Have trucks become more important than cars?
I guess that I'm lamenting Nissan's lack of innovation and it's turning away from the enthusiast market, but it seems that the exciting products from the early part of the century have blanded out to the kind of mediocrity that the company found itself in at the end of the last century, and that ain't good.
My next stop is the Ford dealer. They have stolen the excitement and innovation that Nissan had and seems to have lost. Ford now makes some very neat, smallish cars with great performance and efficiency, plus the new Mustang has become an actual alternative to the Z car, or to the Infiniti coupe that I have been wearing out over the last few years. It's a real sportscar now, even if it does have a 4-cylinder powerplant as its stock engine.
At least that's what the magazines have been telling me.