So, I guess that's it, Joe? Now I understand.A natural evolution of the formulation
The Mobil 1 formulation strategy has always been based on selecting the best components available. We now have the very high quality Group III+ base stock, ‘Visom’ exclusively available to ExxonMobil. As we developed the Mobil 1 ESP technology we found that combining Visom with PAO could deliver a formulation of equivalent performance to an all PAO formulation.
Competitive advantage
Visom is the only non-PAO stock that can deliver the required performance to formulate a 0W grade oil that meets European OEM engine oil specifications. Visom is not available to our competition.
To support Mobil 1 growth
Global PAO capacity is limited. As we quickly approach this limit, new base stocks must be explored to ensure we can support the continued growth of the Mobil 1 family of products.
To ensure continuity of supply
As we saw with the 2005 hurricane, the more flexibility we have in our formulations, the better placed we are to withstand disruption to our supply. We can balance PAO and Visom supply fluctuations to ensure we can always deliver the final product to our customers.
To maintain market relevant pricing
As PAO supply has tightened globally, raw material costs have increased substantially. In the future, an exclusively PAO formulation may be priced out of the market or result in significant margin erosion.
To prepare for next generation basestocks (GTL)
Commencing 2010, the next generation of base stocks derived from Natural Gas (Gas To Liquids) will enter the market. These high quality basestocks will arrive in substantial quantities and will probably be used in the majority of competitive premium formulations. Visom is viewed as a precursor of GTL, and hence it’s use now in our flagship formulations eases our transition to a GTL world, and helps us understand how to maintain flagship performance using these high quality non-PAO basestocks.
What is the communication strategy?
With the exception of Germany, this reformulation will be invisible to
consumers and B2B customers.
• Claims are identical with the exception of some now obsolete or soon to
be obsolete claims
• Performance of new formulations are equivalent to current formulations
Testing is underway to provide read-across of current marketing
claims to new formulations
Review will take place of current marketing literature to ensure
accuracy of specific claims to new formulations (e.g. if we quote
actual pour point values then this would need to be updated).
• There will be no proactive customer communication relating to this
reformulation. However, an internal briefing document and Q&A has
been prepared to allow sales to respond in the unlikely event of a
customer question.
Due to the unique definition of synthetic in Germany (Synthetic = 100%
PAO) this reformulation is visible to the consumer and B2B customers.
• A more proactive communication is being prepared for German use
Well, they were raving about it in January 2010, anyway. That does seem to be the definitive site for everything you want to know about motor oil, but what's interesting and confusing is that it's hard to find a straightforward presentation of what "fully synthetic" actually means. What appears to have happened with the term is that after Mobil lost a case it brought against Castrol for claiming "fully synthetic" for what was basically a hydrocracked dinosaur oil with some synthetic (PAO and/or ester) components, Mobil capitulated and started doing the same thing.kmckis1029 wrote:ive been using penzoil ultra it claims fully synthetic, and exceeds the 2010 standard. I usually use royal purple, but it hasnt been convient to find it lately. Then penzoil ultra comes in the 5 quart bottle and cost less.
this oil forum is raving about it and have internal documents to back their smiles
http://www.bobistheoilguy.com/forums/ub ... er=1749808
I use the cheapest oil on sale.kmckis1029 wrote:+1
my oil is changed at 4k regardless... but im not putting "cheap" oil in my car, i want the best proctection i can get.
Are you going take it to the dealership for your 15k or are you just going to do an oil change and tire rotaion at 15K?EvilPanda wrote:i just bring mine at the dealer every 3750 miles. i dont go by months since by 3rd month would be at like 2k miles. (out of 3750)
This new owner ('11 G37 Coupe) has reviewed the Maintanence Manual, and it recommends 7500 miles for Normal driving, and 3750 for Savere duty. This is common mfgr. terminology. It's my understanding, that Savere duty means dusty, city driving, delivery service, trailer towing, mountain duty, and the like...... Our Lexus ES 300 has logged in 187,000 miles on 5w/30 regular oil changed every 5k The old Chevy 350 logged in 267k ......... When we picked up the new car a couple weeks ago, they presented all sorts of "programs" to make ownership more pleasant. I asked if they used synthetic? No, they use traditional Penzoil........ Are we being "over-protective" of our cars?audtatious wrote:Mine are done every 5-6k miles with the max at 7k if I'm too busy. I'm running full synthetic though and I'm 85%+ highway miles.
The 2011 Infiniti Service and Maintenance Guide says:kimbill wrote: This new owner ('11 G37 Coupe) has reviewed the Maintanence Manual, and it recommends 7500 miles for Normal driving, and 3750 for Savere duty. This is common mfgr. terminology. It's my understanding, that Savere duty means dusty, city driving, delivery service, trailer towing, mountain duty, and the like...... Our Lexus ES 300 has logged in 187,000 miles on 5w/30 regular oil changed every 5k The old Chevy 350 logged in 267k ......... When we picked up the new car a couple weeks ago, they presented all sorts of "programs" to make ownership more pleasant. I asked if they used synthetic? No, they use traditional Penzoil........ Are we being "over-protective" of our cars?
My general experience is that dealers will tell you that if you _ever_ operate under any of the more severe conditions, you should follow that schedule, but if they sold donuts they'd probably tell you a dozen a day was good for you. IMHO if you don't operate _primarily_ under those conditions as stated, then you don't need to follow Schedule 1. But there are lots of folks here who feel oil/filter changes should happen every 3-4K miles on these cars, and it's worth it to them, whether it's protecting their cars or just their peace of mind.SCHEDULE 1 (more severe operating conditions),
every 3,750 miles or 3 months,
whichever comes first
Use Schedule 1 if you primarily operate
your vehicle under any of these conditions:
• Repeated short trips of less than 5 miles
in normal temperatures or less than 10
miles in freezing temperatures
• Stop-and-go traffic in hot weather or lowspeed
driving for long distances
• Driving in dusty conditions or on rough,
muddy, or salt-spread roads
• Towing a trailer, or using a camper
or car-top carrier
A lot better than people I know who change it every 2-3K.Poyzinous wrote:Two reasons. The greater the oil capacity, the longer you can go between changes. The G only haas a 5 quart capacity. Second, because most people use cheap, low quality oil. You can do 5,000 to 7500 if you use a quality oil and don't drive a lot of city miles.