Waxing your wheels is not a bad idea at all - I have done that with good results. Also with the polymer coating (Zaino) that I have applied to my cars - did the wheels with that material also, and it helped with brake dust removal for the first few years (just water hosing worked well). Have to re-apply that coating again soon ...
However,
some of the words at that site are BS, even though the product may be just fine as a wax for wheels.
The formula for WheelWax™ contains an antistatic element that changes the surface polarity of the wheels to repel brake dust particles.
Such anti-static properties are never likely to last for any significant amount of time. Plus, also remember that tires contain carbon to ground the cars and trucks. Necessary to prevent sparks. Particularly with fuel-trucks, which also used to drag chains from the rear at one time to
added grounding.
So, any charge is likely to drain away pretty quickly anyway.
Research has shown that brake dust is a negatively charged particle. The surface of the wheel has been shown to pick up a positive charge from wind rushing over the surface of the wheel.
Really? What research shows these points?
Yes, charge is generated in the vehicles, but I doubt that air flow over wheels causes any significant or lasting charge!
The antistatic element in the WheelWax™ keeps the wheel surface charged negatively. This breaks up the magnetic effect.
And what on earth does static electricity attraction or repulsion have anything to do with "magnetic effects"?
On the whole, I agree that waxing wheels will work pretty decently. However, the hype at this site should be totally discounted.
Z