The 'stickies' are at the top of the list of threads. The have a red tag that says "stuck" next to the title. Here's a link to the wheel FAQ...
zerothread?id=81407
I would believe the +35mm offset measurement rather than the 5" backspacing. Offset/backspacing does tell you how far the wheel sticks out. Lower offsets (+25)stick out more than higher (+35) offsets. A -10 offset will stick out REALLY far.
If you have more questions, dont be afraid to ask. The Wheel/Tire guys know their stuff. Just make sure youve done some research first.