"There are others like Dixon Thayer, an apparent throwback to the late Sam Walton. Thayer, CEO of health care facilities operator I-trax (DMX) , tools around in an '86 F-250 pickup that may be worth $2,000, but only because he takes such meticulous care of it. "Early in my career I learned to maintain plant and equipment," he says. He refuses to trade in the truck, and hopes that reinforces to his 2,000 employees in 31 states his commitment to frugal resource management."
"Only 10% of nearly 3,000 people asked didn't know what their chief drives, according to a survey by TheLadders.com, a job-search site for those making $100,000-plus. While that might not represent the typical employee, it shows that there is a keen interest in what kind of wheels the person at the helm of the company has."
http://www.usatoday.com/money/...N.htm
Until I explain that maintaining an old Q cost $3,000 per year they think driving a 17 year old car is weird then after they think about all the time I spend plus the money they know it is weird.
But they never sit down and truely calculate all the cost involved with their choice of vehicles.
I laugh everytime I pay $175 for insurance or $38 for an annual tag.