two unnamed Nissan executives said the company has "12 to 14 months to survive

[darylzero]

https://www.motor1.com/news/742467/niss ... o-survive/

I'm sure this comes as no surprise to anyone here.

"The automaker has been struggling to make ends meet after profits fell 85% in the first half of 2024 — largely tied to weaker performance in North America. And new reports suggest the company’s financial challenges may be insurmountable.

According to reporting by the Financial Times, anonymous executives claim the company has “12 to 14 months to survive.”

“This is going to be tough. And in the end, we need Japan and the U.S. to be generating cash,” one of the source said. "

[Beancooker]

I read about that on the gun forum I’m on. There was no link (or it was to a biased website) so I didn’t take it too seriously. It sucks that Nissan stopped building cool cars and started making a plethora of soccer mom SUV’s that all look similar.

[Bubba1]

This news has been making the rounds, but as Nissan/Datsun fans, it should not be particularly surprising due to the many examples of mismanagement there. A mindset change plus with an infusion of well targeted investment ((ie. Honda) is not necessarily a bad thing for them. I disagree that Nissan stopped building cool cars, remember the new Z ? That's not to say they've haven't had more than their fair share of blunders, including the murano cross cabriolet or anything equipped with a Jatco CVT. They are still capable of making good products, but I think they need a change in direction.

[VStar650CL]

This news has been making the rounds, but as Nissan/Datsun fans, it should not be particularly surprising due to the many examples of mismanagement there. A mindset change plus with an infusion of well targeted investment ((ie. Honda) is not necessarily a bad thing for them. I disagree that Nissan stopped building cool cars, remember the new Z ? That's not to say they've haven't had more than their fair share of blunders, including the murano cross cabriolet or anything equipped with a Jatco CVT. They are still capable of making good products, but I think they need a change in direction.

Big +1 to all of that. The Ariya is a very cool ride, and if it had a hybrid version I'd drive one in a heartbeat. As it is, it's a $billion EV boondoggle that will never, ever earn a nickel of profit. The other day I described Nissan to my son in law (also a Nissan technician) as the Joe Biden of the automotive world. Just as Bob Gates says Biden has been wrong on every foreign policy issue for the last 40 years, it seems like Nissan has been on the wrong end of every design change issue for about the last 20. It isn't just EV's. When the market wants sedans they're building SUV's and when the market wants SUV's they're building sedans. They're always chasing some shiny object in the marketplace that leads them in the wrong direction a year or two later. Now it seems like some of the KR15 engines on the best selling Rogue are blowing up, and that could easily be a final coffin nail. They finally get the transmissions right and promptly f#ck up the engine. Completely unnecessary, considering the rest of the world gets the very reliable PR25. I mean, who on earth advised Nissan to make the US market the test balloon for an ultimately unreliable design?

SMH. It's hard to understand and even harder to watch.

[PapaSmurf2k3]

The Ariya is a very cool ride, and if it had a hybrid version I'd drive one in a heartbeat.

I can't stand that capacitive touch buttons in that thing.
To be fair, I can't stand them in any vehicle.

[BadQ45t]

It really isn't a big surprise, the rep of Nissan over last 10-15 years has suffered big time. The lack of any real plug-in hybrids, the Ariya took way too long, the insistence of use of CVTs, and the waste of new groundbreaking tech like variable cam engines by matting them to crummy CVTs. Let's not forget about disaster that is Infiniti who has completely lost its way so badly that they plan to shut down the stand-alone dealerships.

I am still proud owner of '21 Leaf (it is great for what I need and it was SUPER cheap), my '05 Xterra, and '84 300ZX, but when it came time to replace my '97 Q45 in 2019 I drove Q50 and Q70 and no bueno, bought S-Class Mercedes.

It is really a shame, so much potential and now this...

[VStar650CL]

This would be healthy...
https://www.foxbusiness.com/economy/nis ... der-merger
https://www.foxbusiness.com/markets/wha ... -consumers

[BadQ45t]

But why did they end up here? No plug-in hybrids, sitting on the same model for years, squandering new great tech with terrible CVTs, and down-turn in quality.

[VStar650CL]

Want two words? Bad decisions.

Want two words to describe old man Honda? Good decisions.

Doesn't matter how it got here, matters how to fix it.