Here is a link to
the service intervals I use. The pan should have a drain plug, so dropping the pan shouldn't be necessary unless the gasket is asking to be replaced. On the other hand, dropping the pan after draining will let you see if there's any shavings or bits to be concerned about.
As for the internal filter, I wouldn't bother. Like MisterH and Blindaviator said, it's a rock catcher and is an absolute joke. I would, however, highly recommend installing a 5/16" fitting Magnefine filter. It should fit nicely in the rubber return hose coming from the radiator. It not only has a proper filter but a magnet inside. They're not terribly expensive and they're terrific insurance.
As far as replacing the fluid, you have two options. You can do a drain and fill a few times with a week or so between them, or a fluid exchange. The fluid exchange entails disconnecting a return line and pointing it at a bucket, starting the engine, waiting for 2 quarts to drain out, stop the engine, refill via the dipstick, and repeat until the fluid coming out is a fresh red color. The drain and fill is extremely straightforward and simple, but will likely cost a bit more and take more time overall. The fluid exchange is more of a pain but it's one operation and you're done, and provides better assurance that you've replaced all of the fluid.
The full steps for a fluid exchange can be found in the
General Info thread, just look for the "How do I perform a transmission cooler line fluid exchange?" question. The procedure isn't specific to our cars, so you can also do a Google search for "transmission cooler line fluid exchange" and turn up plenty of other tutorials as well.
Lastly, you may want to consider changing the differential and transfer case fluids as well.
Hope that helps!