Post by
gottafly »
https://forums.nicoclub.com/gottafly-u51923.html
Wed Dec 13, 2006 7:23 am
Hi Marleyfan,
I guess maybe I'm a cheap bastard, but I approach car buying as an entertaining challenge, and at the end of the process, I want to feel like I've at least come out tied with the dealer. I would never let a salesperson think I believed him about limited supply, even if it was real. This limits your ability to bargain. If you are serious about buying and making a good deal, they will recognize this and keep the sweet talk to a minimum. I showed them my online dealer invoice quote and that changed the atmosphere of the session immediately. I ended up paying pretty much what I thought I should - severl hundred below MSRP - including extra charges. They may make a few fewer dollars on the sale to you, but it is still one more sale to chalk up - and they can always sell another car to the guy who would have bought yours for MSRP.
Remove the expectation from the dealer that you concern yourself with any supply problems they may or may not have - just talk price on a car, that may or may not exist at that time. The dealer I ended up working with had several SL models on the lot too - tried to upsell me to one, but I wanted an S with auto, ABS and VOP, that's it, that's all. Of course that was an uncommon trim level according to the salesman, so no matter what you want to buy, they will try to create the expectation of difficulty for you to make you pay more. If there might be delays in delivery, negotiate a loaner car to keep until they deliver - they will work faster on your behalf that way, instead of enjoying the benefit of your deposit for an extended period. They can't sell the loaner either until they give you your car - more motivation still. If there is no incentive to hurry up on delivery, you will wait for your car to come from Japan, and they will collect all the holdback, no effort required on their part, apart from soothing you during phone calls. Otherwise, they might work for you harder, finding your car from another dealer who has it in stock, perhaps sacrificing some of the holdback in the process to get your sale completed.
Although these cars don't have huge markups like luxury cars and SUVs, there is still about $1000-$1300 markup over dealer invoice on a Versa, depending on the trim level. Additionally, if you consider the fairly generous holdback of 3% of total dealer invoice ($450~$600) available from the manufacturer if the car has to be ordered for you, the dealer stands to make an approximately 10% profit over his cost, if you pay MSRP - this is excessive. This is before you take into account your ability to negotiate away the hundreds of dollars of costly and mostly useless extras such as "admin fees", "registration programs", "security etching" and the like. I work towards an offer that gives them 5-7.5% profit and try to hold firm on that. If the car is actually in demand, you may have to move closer to higher end of that range. If they are trying to move you to a car that is physically there on the lot, they may bargain harder with you if they won't be making much from holdback.
Making a break for the door to think about things is a great way to get the salesperson to demonstrate some flexibility, in return for keeping you there. Nothing wrong with playing one dealer off against another either. Lowest price wins.
Don't get me wrong, I'm very happy with the Versa we bought, it was our top choice out of the usual suspects, but I wouldn't have paid any price for it.
Besides, the negotiating process can be fun and even a bit theatrical if you are so inclined. If you're going to spend this kind of money, you should try to enjoy yourself if you can.