"However, one of the drawbacks of a directional tread design is that it limits the options in the ways that the tires may be rotated. Since directional tires must always roll in one direction to maximize their hydroplaning resistance and wet traction capabilities, without remounting them on their wheels they can only be rotated from front-to-rear on one side of the car. Without rigid adherence to maintaining correct inflation pressures, tire rotation and vehicle alignment, this limitation can lead directional tires, including the AVS dB S2, to experience irregular "heel and toe" wear which causes the tread blocks to wear unevenly. Heel and toe wear will increase the noise level as the miles add up. This condition is typically experienced on vehicles equipped with independent rear suspensions whose alignment setting specifications call for negative camber, such as BMW, Lexus and Mercedes, etc. In the case of the AVS dB S2, tie-bars (small rubber links) have been engineered into the lateral tread grooves to connect the outer shoulder blocks circumferentially. These tie-bars further stabilize the outer tread blocks, and in combination with the continuous circumferential rib in the center of the tread design, help reduce the possibility of heel/toe and alternate block wear."
http://www.tirerack.com/tires/...5DBS2
They finally admitted that their design was at fault and came out with S2 as a partial fix.