RCA wrote:Devil's advocate.
How does the truck perform?
Why is buying a pretty truck matter? If I'm moving tons of dirt and crap, the car is going to look like s*** no matter what it looks like when it leaves the dealers lot.
Buying a pretty truck doesn't matter. But there's a point of no return in ugliness. I'm fond of quite a few ugly cars because of how they drive. But they're world-class, top-level, unbeatable performers. Their performance more than compensates for their looks.
The Tundra is mediocre. As with all things Toyota, they took the recipe for a half-ton pickup, plugged it into a computer, and built the result. Other trucks do some things better, and some things worse. Functionally, I put the Tundra at the bottom of the list. Its capabilities as a TRUCK are generally middle- or bottom-of-the-list. But it is a maintenance nightmare compared to the others (It has a TIMING BELT. ON A V8. IN 2013. WTF?!?!?!) and they're not as dependable as workhorses as the others (especially before the frame-rust issue was resolved). The SBC and Modular Ford are simply cheaper, better built, and easier to maintain than the 3UR. But I'd probably take a 3UR over a Hemi...Hemis fuel consumption is disproportionate to their power output, and that exhaust note is not sufficient justification. VK vs 3UR would be a fairly dead heat if not for the whole TIMING BELT ON A V8 IN 2013 thing.
Chevy, Dodge, and Ford have all redesigned their trucks at least once since the 2nd gen Tundra launched in 2007. So they're not even fair comparisons. They're in a whole different league.
So, basically: if the Tundra was amazing and outstanding and earthshattering in what it DOES, I could follow the "you buy a truck for work, not looks" argument. But the reality is that the Toyot is ugly AND sub-par. So you're losing on both fronts of the war.
And, anyway, who says you have to choose ugly OR capable? GM, Nissan, and Dodge all make GREAT looking trucks right now. I'd just get a Sierra 1500 and call it good. Lots of final-drive ratio options. Solid powertrains. Beefy frames. And looks that don't scream "I LOVE FLAT BRIMMED HATS AND BASS AND WHITE FRAMED SUNGLASSES AND NICKELBACK YEAHHHHHHHHHHHHHHHHH."