casperfun wrote:It kinda sucks that a $20,000 vehicle in the early 1990's will have them but a $25,000 Rogue in 2010 would not.
Talk about progress and modern technology.
Yes, but there is more than just the cost of one part to consider...
Designers and engineers have to develop a car to fit into a certain price range. Not only are there basic production costs, but engineering costs, crash testing, emissions regulations, production tools, etc. All of these costs have escalated due to the ever increasing safety and environmental regulations. If you cannot build a car that will sell at a profit.... well look what happened to GM and Chrysler.
Back in the 90's Nissan was hemorrhaging major cash... to the brink of bankruptcy. Why? Too many models based on different platforms, not enough parts sharing, and ever increasing engineering costs to support these unique models. It took Mr. Ghosn and some very painful cost cutting to pull Nissan from the brink and make it profitable again.
The first series of cars borne from Nissan Revival Plan (NRP)... like the '02 Altima, were stripped down for maximum profit. The interiors left a lot to be desired, initial reliability was spotty, but they got the job done... they made Nissan money.
We are now seeing the second generation of cars under Ghosn's tenure... the ones that have gotten Nissan back to it's engineering prowess:
- 370Z
- GT-R
- Leaf
- 4th gen Altima
- 5th gen Maxima
... and many others
All of this despite the fact we have endured a major recession... one that has already put a dent in new model development, but Nissan is in a stronger position to recover.
I for one am not complaining that the Rogue lacks fancy hood support struts. It drives well and has been as reliable as my other Nissan's!