there is sound deadner (dynamat/boommat) and there are sound absorbers (closed/open cell foam). the sound deadners reduce the "ping" or vibration characteristics of the metal they are attached to. contrary to popular belief, these products were never meant to cover the entire metal panel, just 3-4 inch square for every 12 inch square. Using more does not improve the performance in proportion to the amount of material used. Most of the time, the product is applied in an "overkill" fashion.
The sound absorbers are usually thicker open/closed cell foam mats and are usually thicker than the sound deadener. The absorber is applied in larger quantities and over a greater area for maximum sound absorption properties. When both products are used in conjunction with each other, you will get the maximum benefit of both sound/panel deadening and sound absorption. Here are some websites to help you decided. Also, check Amazon and YouTube as there are many many people out there willing to share their stories/experiences. Just avoid the cheap, home improvement store, solution, aka "Peel and Seal" roofing sealer.
Hope you can learn from the below links. Just keep in mind, their mission is to sell you their product.
BoomMat Home:
http://www.designengineering.com//boommat
HushMat:
http://hushmat.com/
FatMAt:
http://www.fatmat.com/shop/
Dynamat:
http://www.dynamat.com/automotive-and-t ... car-audio/