You're so spot on. Seems like the company never moved on from the idea that while they offered reliable and fast motors(thinking of the G's when they first came out) but that wasn't going to be enough. They never committed to catching up the latest trends in tech, again just boggles my mind. Like they wanted to compete with the higher end companies but did absolutely none of the leg work to properly do so. But then turned around and priced their cars somewhat similarly to its competitors. It's almost insulting if you really think about it.
As for the LS I'll say 2 things,
1) my lady has the 2020 F Sport NX, you get used to the front grille lol. It's really not THAT bad. Sure they all look the same but oh well
2) IF I couldn't get around it, just remember I'm inside the car, looking at the grille will be everyone else's job haha