I'm rebuilding my NA and getting ready to drop it into my car soon...I spoke to John @ Z1 and asked what he does when breaking in a new engine:
1. Idle for 15-20 mins. Change oil and filter (O&F)
2. Drive until you hit 25 miles. Change O&F
3. Drive until you hit 50 miles. Change O&F
4. Drive until you hit 100 miles. Change O&F
5. Drive until you hit 250 miles. Change O&F
Then, happy Z-ing
The initial startup and idle, then oil change is to mainly remove the metal shavings. After that, the heat cycles are what really seat the rings, going from cold to hot to cold to hot, etc.
That's what he told me and I think it sounds about right.