Honda suggests 5w20 in the US where outside of the US it is 5W30.
Just one of the regulation based things like Ethanol -- that helps the auto industry.
Just look at the time table for increased Ethanol utilization in the following statement.
"The Energy Independence and Security Act of 2007 (P.L. 110-140, H.R. 6) amended and increased the RFS, requiring 9 billion gallons of renewable fuel use in 2008, stepping up to 36 billion gallons by 2022."
Charts are on this site.
http://www.ethanol.org
If E10 isn't enough, it looks like there is a movement to roll out E15.
http://www.ethanol.org/magazine/index.php?id=110