Post by
Larz »
https://forums.nicoclub.com/larz-u216291.html
Sun Oct 06, 2019 8:39 am
Infiniti lost their chances of success when Johan de Nysschen left in 2014 to take over Cadillac at GM. He came from Audi and was hired by Carlos Ghosn (yah, the CEO of Nissan led away ion handcuffs). Johan de Nysschen was the guy who decided to drop all the model names and go to the "Q" lineup that confused the world .... BUT .... In the 2 years of De Nysschen running Infiniti, sales jumped by 30% and broke sales records in the US, Canada, China, and Middle East. Johan de Nysschen was behind the launch of the Q30, the new factories in UK and Mexico, and plans to upgrade the Q70 while creating two even higher tier sedans above the Q70 by the year 2020.
However, de Nysschen ran at odds with "Carlos the thief" every time he tried to grow the Infiniti brand by exceeding the competition, developing new models, and adding new tech to existing models. You will remember Calor Ghosn by his ruination of Renault and the saving of Nissan from the brink of bankruptcy by huge layoffs, and lowering quality in Nissan cars while increasing prices to consumers. With Carlos constantly forcing de Nysschen to roll back his creative, forward moving ideas at Infiniti, it was only a matter of time before de Nysschen found a more promising future. So .... Cadillac, stagnate for years and dropping in sales, offered him a place back in the states and he jumped at the chance.
After de Nysschen left Infiniti, the Q70 was treated to only one cosmetic change and no meaningful upgrades. Also ditched were the plans to create a lineup of sedans to compete realistically with the Germans with technology advancement across the entire lineup. Infiniti went from the M35/45's ahead of their time, to run-o-the-mill expensive cars with lackluster tech and nothing to write home about.
The new kids on the block, he Genesis G70, 80, and 90 are the leaders in quality, reliability, and tech and they remain the only choice for Infiniti lovers who want a car that rivals the Germans, outshines the US, and competes with Lexus at a more reasonable price structure.