Post by
MinisterofDOOM »
https://forums.nicoclub.com/ministerofdoom-u16506.html
Mon Jul 24, 2006 8:59 pm
For a company to be Japanese, German, American, or any other nationality doesn't really mean the same thing it used to. Japanese cars are no longer always built in Japan and exported--all major Japanese manufacturers have at least one North American manufacturing plant. But just because a car is built in the US doesn't mean it's not Japanese. The current Maxima, for instance, is not available outside North America, and is manufactured here. Even in the early 90s, Nissans were being produced in the Smyrna, Tennessee plant (my Maxima was built there--and that available in europe and Australia as well). Currently, most of the products available on the North American market are manufactured here in the United States. So is a Japanese designed car that is built in the US still "Japanese"? I guess that's the question. Nissan is still a Japanese company in philosophy--they parallel Toyota in a lot of ways (but are thankfully a much more exciting company).
Ghosn himself doesn't own Nissan: He was vice president at Renault in 1999 when the French company bought a portion of shares in Nissan and began the first phases of the Nissan Renault Strategic Alliance. Renault gave Ghosn total control of Nissan.
Renault and Ghosn's effect on Nissan is definitely apparent: the company has made some big direction changes, turning from a company best known for loyalist repeat buyers and enthusiast customers to much more of an "everyman" company with a much broader appeal. The company still has many loyal repeat customers, and still makes some very enthusiast focused cars (Z, Maxima, the SE-R lineup, the upcoming GTR, Foria, and GT-S lineup etc...) but they've also attained a kind of universal endearment that makes the likes of Toyota and BMW so successful.