Post by
sprocket »
https://forums.nicoclub.com/sprocket-u136001.html
Mon Nov 10, 2014 9:39 pm
I don't think I'd consider the omission of auto power windows out of line for the Rogue, it's in line with the segment.
2nd gen Nissan Rogue comes with standard one-touch driver auto up/down window.
Honda CR-V is the same as the Rogue, standard one-touch driver auto up/down window.
Hyundai Tucson comes standard with one-touch driver auto down window only, no auto up even on higher trims.
Toyota RAV-4 has one-touch driver down only on the lowest LE grade, requires you to move up to XLE or Limited to add one-touch driver up. Same as the Subaru Forester, the base 2.5i is one-touch driver down only and you'd need to move up to at least the 2.5i Premium.
Ford Escape has one-touch driver down only on the two lowest grades S or SE. You'd have to move up to the Titanium to get auto up on the driver, but this also adds auto to all doors. However, the Titanium grade is about $800 more than even the Rogue's SL grade so it moves it up in price point. At a higher price point, more features make sense.
Point is, every vehicle segment has a target customer in mind. There's a target price to remain competitive, there's a basic set of features that is expected and then there's the variations that each OEM pushes based on what they believe will make their vehicle more appealing to others. Sometimes, it's a standard feature that other OEMs only offer on higher grades, sometimes it's features that only they offer but at a price premium to appeal to their target customer. If the segment shift towards auto being added to passenger or rear doors, you can expect to see EVERYONE start to adopt it but that added feature will become added cost, offset either by a higher price, removal of something else that isn't as important or expected, or absorbed through lower technology costs if they can make the more expensive motors and switches more cost effective.