Mazda and their clever tricks

[hitbychance]

LOS ANGELES — You may not be able to drive the Mazda2 until next year, but you can get your Zoom-Zoom right now — and it may give you as big a jolt as the actual vehicle.

To promote the upcoming introduction of Mazda’s smallest car to be sold in this country, the company was handing out Mazda2 Zoom-Zoom energy drinks during the Los Angeles Auto Show media days. The copy on the tin implored its drinkers to “Tap into 100% Zoom-Zoom. And enhance your reality in radical new ways.”


Eric Taub for The New York Times
No, this wasn’t an invitation to take illegal substances — although drinking one on an empty stomach (as I did) was certainly not the smartest thing to do. Instead, the can advertised the implementation of “augmented reality,” a technological trick that is quickly finding its way into a wide range of product promotions, from baseball cards to automobiles.

Hold the tin in front of your Web cam, and a 3-D animated version of the Mazda2 appears on your screen; rotate the can and the car rotates as well. You can even change its color.

A cute gimmick, but will it sell any more cars?




source: http://wheels.blogs.nytimes.com/2009/12 ... rgy-drink/

[Otto.]

Technology + Caffeine = Sales?

It will definitely get more young people interested in the car.

[Dittoz7]

I see no 3-D car.

[MellowZ32]

here you go

[Jesda]

I'd totally buy a case. I'm a Mazda brand whore.

[Dittoz7]

Still looks 2-D, just with more hype.

[Encryptshun]

Pepsi called. It wants its Avatar campaign back.