I use to prefer Sears Diehard, but given Sears' financial woes, I'd go with the Duralast sold by AutoZone, in case there's ever a warranty issue. If you go with Sears, I believe they have a platinum line which are Absorbent Glass Mat (AGM) batteries. AutoZone, Advance, and (many) Sears batteries are all made by Johnson Controls, however the quality will vary due to the specs of the company they're made for.
Johnson Controls manufactures batteries for the following private labels:
Interstate Battery; Die Hard Battery; Duralast Battery; Kirkland Battery; Everstart Battery; Prostart Battery
Johnson controls also makes some or all of these batteries as well...
Acura, Advance Auto Parts, Autocraft, Western Auto, Tough One, Alliance, American Hardware, Ames, Varta, Blains Farm & Fleet, Battery Alliance, Bosch, Carrefour(Europe), Champion, Amara Raja Batteries LTD (Joint venture with Johnson Controls India). Varta, Optima Batteries, LTH, and Heliar are all battery manufactures owned by Johnson Controls.
Johnson Controls supplies Ford Motor company, Diamler Chrysler, Honda, Toyota, Nissan, and Isuzu with original equipment batteries. So next time you go and buy a battery, or an automobile chances are its battery was made by Johnson Controls.