For an NA, you want these EXACT spark plugs:
http://www.z1motorsports.com/product_in ... cts_id=636
They are $55 per set. No, the auto parts store will NOT have them, they never do. They will try and sell you something else.
Do you have the stock air box? Or a cone filter? For a regular air filter (with the stock air box), any good brand will work... K&N, Wix, Denso, etc.
Also, how many miles are on your car? You might be up for a timing belt service, they are required every 60k miles.