Jeep Grand Cherokee gets LAUNCH button

[Rogue One]

For 2014 the 470-horsepower, all-wheel-drive Jeep Grand Cherokee SRT8's have a Launch Mode. The whole word, "Launch," appears on the button, along with the awesome depiction of a drag strip's starting-line lights, aka a "Christmas tree."

To activate, Jeep's instructions say the SUV must be stopped on a level surface before fully depressing the brake pedal - while in Drive - and then pressing the Launch button. While holding the brake, mash the accelerator pedal to the floor within a half-second and the engine will rev to a predetermined rpm. Once the engine speed is up, all the driver has to do is lift the brake and the SRT8 launches perfectly every time.

Full story here: http://autos.yahoo.com/news/what-does-t ... 59286.html

Love the comments...
"If you want to drag race, why buy a Jeep?"
"oops. Thought LAUNCH was the ejection seat button for my wife. Pushed it and she was still there. . . damn."
"Too bad Chrysler doesn't have a button for "don't break down all the time"."

[rdub2k4]

Well it is an SRT8 Jeep, so it's fast as fuuuuu.

[TurboSauce]

Launches you straight to a dealer to complete your recall.

[MinisterofDOOM]

Why do you need launch control when you have a torque converter? How the Hell can you POSSIBLY screw up a launch with a slushbox?

[2013 Rogue SV]

I just traded my 2012 POS jeep for my rogue, never again will a chrysler enter my driveway, SRT8 or not! unless its free of course,

[PapaSmurf2k3]

"Too bad Chrysler doesn't have a button for "don't break down all the time"."

HA!!!

[Jesda]

Doesn't seem like big news. A lot of exotics and near-exotics have a Launch mode.

[Bubba1]

Why do you need launch control when you have a torque converter? How the Hell can you POSSIBLY screw up a launch with a slushbox?

Why? because we live in a country where folks blame their cars for "unintended acceleration" when they stupidly stomp on the wrong pedal.

[IBCoupe]

Why do you need launch control when you have a torque converter? How the Hell can you POSSIBLY screw up a launch with a slushbox?

Why? because we live in a country where folks blame their cars for "unintended acceleration" when they stupidly stomp on the wrong pedal.

Stupidly, but excitingly! Whooooooooo!