Infiniti/Red Bull Racing Partnership

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May 2, 2011

I’m excited to be writing to you about our new global partnership with Red Bull Racing. Infiniti has taken the bold step to enter Formula One by partnering with the 2010 World Champions, Red Bull Racing. The team features two of the most competitive drivers on the circuit: current World Champion, Sebastian Vettel and Mark Weber. Sebastian is already off to a great start defending his title by winning the first two races in Australia and Malaysia and finishing second in China.

This partnership is the most high profile and aggressive activity Infiniti has ever undertaken on a global basis. With the world’s highest performance cars, the world’s best drivers and the most cutting edge technology; Formula 1 is the pinnacle of motorsports globally and is one of the most viewed televised sports in the world. There will be 19 races globally in 2011 leading up to the launch of the US Grand Prix coming to Austin, Texas in June of 2012.

We hope you are all as excited as we are.

Go Team Red Bull!
Ben Poore Vice President, Infiniti Business Unit


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