I just completed a survey of over 650 consumers who expressed interest in the new BMW 128i and 135i cars over the past year. The survey was sent to people who had signed up for 1 Series information over the past year on two BMW 1 Series websites.
The headline quote of the survey is that over 40% of consumers who were once interested in the BMW 1 Series are off the market. The survey documents why this is the case.
The 29 page survey can be obtained for free on the Pasch Consulting Group website
http://www.seonj.com. One of the most interesting data points from the survey was the question regarding the consumers top alternatives to the BMW 1 Series.
Audi A3/A4 cars were the top alternative manufacturer and the second most desirable car was the Infiniti G37 Coupe. Kudos to Infiniti for a great car that has captured the attention of potential BMW Coupe buyers.