Hyundai Marketing Genius Defects to.... Nissan.

[AZhitman]

Joel Ewanick leaves Hyundai, joins Nissan.

Nissan North America, Inc. (NNA) today announced that Joel Ewanick has been named vice president, Marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, whose appointment as president, Nissan Brazil, was announced Feb. 5.

In his new role, Ewanick will be responsible for all facets of marketing activities for Nissan brand products in the United States, including marketing communications, C&I, pricing and product management.

Ewanick joins NNA from Hyundai Motor America, where he served as vice president, Marketing, beginning in 2007. During his tenure at Hyundai, he developed last year's Hyundai Assurance Program which doubled the percentage of U.S. customers willing to consider buying a Hyundai.

While at Hyundai, he earned accolades including Chief Marketing Officer of the Year (2009) from Forbes, Grand Marketer of the Year (2009) from Brandweek and Marketer of the Year (2009) from Advertising Age.

Before joining Hyundai, Ewanick held executive positions at the Hinckley Company – Monitor Clipper, Inc., in Boston; Palmer Johnson LLC in Wisconsin; and Porsche Cars North America, Inc., in Atlanta.

He holds a bachelor's degree in business administration from California State University, Northridge.

Welcome to the family, Joel!

[Bwana]

WIN.

He's done good things at Hyundai, hopefully he'll bring that along to Nissan.

[Jesda]

He should bring Ed Hermann with him.

[Otto.]

Nissan is going to take over the world. MUWHAHAHAHAHA

[MinisterofDOOM]

I hope he slaps some people around and explains to Nissan corporate that 60,000 mile warranties aren't adequate anymore. 100k for AT LEAST the powertrain is a must. If Hyundai and GM can do it, Nissan needs to (not just can) do it, too.

[AZ89two4Tsx]

Sounds like a cool dude.

Must be pretty good for a guy with only a bachelor's degree.

Hopefully this is a step in the right direction for Nissan. In my opinion it's not the cars that they're lacking in, it's the marketing/advertising. Nissan needs to get with the program!

[DrifterXRPS13]

SCORE!! as tabby would say...great move for nissan.

[ralphsdiorama]

Joel is the man, he got Goodby & Silverstein to do some great advertising for hyundai. Hopefully Joel gets a good agency to finally do work for Nissan.

[simmode1]

Soooo... does this mean... more commercials of Nissans sliding around?

[MinisterofDOOM]

Soooo... does this mean... more commercials of Nissans sliding around?

Yeah, all those RWD Nissans deserve better advertising.

Oh, wait.

[marlin29311]

I hope he slaps some people around and explains to Nissan corporate that 60,000 mile warranties aren't adequate anymore. 100k for AT LEAST the powertrain is a must. If Hyundai and GM can do it, Nissan needs to (not just can) do it, too.

My CVT has a 120,000 mile warranty