I completed the illuminated kick plate install myself yesterday, and decided to take a series of detailed pics to help others find this plug. Apologies in advance for the nasty foot well - I just got the car and am slowly undoing 6 years of sloppy Canadian road salt.
Also note that (as these pics will show) you don't have to take off all of the driver's side interior trim pieces that are called out in the official instructions. In this diagram from the instructions, I left 11, 12, and 13 in place. I also didn't have to take off the rear inner kick plates (1 and 6). YMMV.
Finding the plug
To get oriented, take off trim pieces 3 and 5 in the above diagram, move the driver's seat all the way back, stick your head in the right side of the driver's foot well and as close to the driver's seat as you can get it, then look towards the fuse block. You can just see the top of the white plug we want poking up above the black tape in this pic:
Enhance...(1 of 6)
Enhance...(2 of 6)
Enhance...(3 of 6)
Enhance...(4 of 6)
This is staring straight on / square at the fuse block.
The harness that feeds the left side of this fuse block splits into three plugs, as you can see in the center of this picture.
If you follow those three plugs up towards the top of the car, they combine into one harness. On my M37, the plug we want was taped to this harness.
Enhance...(5 of 6)
Enhance...(6 of 6)
Now we're staring right at it.
Some careful tearing of tape with a blunt plastic pry tool (no sharp objects near the wiring harness, m'kay?) and the plug is free.
Hope this helps the next person!