Goodbye Newsweek

[stebo0728]

I guess you probably heard by now, Newsweek is terminating its printed division, and will be focusing on web related media from here on out. I suppose the title is a bit misleading because its not actually goodbye, unless the printed media is all you had access to. I wanted to use this to touch on something I've been pondering lately though. This is not going to be an isolated event. Printed media is on the way out. I don't think it will be next week mind you, but we are seeing the beginnings of a new media era. But not only that, we're currently engaged in the development of a new entertainment era as well. Not to speak of the content itself, Honey Boo Boo, Jersey Shore, and 500 pawn shows. But the delivery of the content is what I'm getting at. Fewer and fewer people are watching traditional TV, or in a traditional way. As internet capacity averages out to high end broadband, more and more content delivery systems are showing up online. Anything from Hulu, to networks themselves simulcasting their content. But beyond just LIVE content delivery, we are seeing a real surge in ON DEMAND content delivery, but through actual on demand delivery systems, and DVR related watch on demand systems. I think also, torrent related viewing is increasing. Systems are being developed and employed that allow for commercial skipping, but even without, folks just fast forward. Traditional advertising is losing its edge. And this brings me full circle to the point I wanted to make. We've all been complaining about campaign advertising, and how winning involves raising the most ad bomb money. But with the news, entertainment, and advertising delivery evolving the way it is, might this trend begin to right itself? Might candidates start having better odds without raising the most money? This would certainly be advantageous to our political climate. It may even lead to an increase in probability for third part success. I welcome this. I detest most campaign advertising. I realize you have to make yourself known, and currently doing so to the largest audience still requires mainstream advertising. But just maybe those days are on the way out. But advertising is advertising no matter what form its born in. I suspect even still, after the evolution wanes, we'll still have frustrating aspects to it, or, perhaps it might just get worse.

[Marenta]

I suspect that we will see new forms of advertising come out. We've already been assulted on every single social media site as well as commercials on youtube and whatever, but there are probably other ways to reach voters that haven't been thought up yet. I very highly doubt that we're going to see the end of advertising on traditional means, though. Those TV ads just reach so many voters, especially those who don't use the internet regularly or ever.

However, I DO support spending on advertising. It generates good economy and energizes smaller businesses. No campaign is going to try to use products that were manufactured or shipped from China, they're going to spend it all on American products and keep Americans in jobs. I HATE the constant fliers and ads but I love what it does for local economies. Double-edged sword.

[Bubba1]

I guess you probably heard by now, Newsweek is terminating its printed division, and will be focusing on web related media from here on out. I suppose the title is a bit misleading because its not actually goodbye, unless the printed media is all you had access to. I wanted to use this to touch on something I've been pondering lately though. This is not going to be an isolated event. Printed media is on the way out. I don't think it will be next week mind you, but we are seeing the beginnings of a new media era. But not only that, we're currently engaged in the development of a new entertainment era as well. Not to speak of the content itself, Honey Boo Boo, Jersey Shore, and 500 pawn shows. But the delivery of the content is what I'm getting at. Fewer and fewer people are watching traditional TV, or in a traditional way. As internet capacity averages out to high end broadband, more and more content delivery systems are showing up online. Anything from Hulu, to networks themselves simulcasting their content. But beyond just LIVE content delivery, we are seeing a real surge in ON DEMAND content delivery, but through actual on demand delivery systems, and DVR related watch on demand systems. I think also, torrent related viewing is increasing. Systems are being developed and employed that allow for commercial skipping, but even without, folks just fast forward. Traditional advertising is losing its edge. And this brings me full circle to the point I wanted to make. We've all been complaining about campaign advertising, and how winning involves raising the most ad b0mb money. But with the news, entertainment, and advertising delivery evolving the way it is, might this trend begin to right itself? Might candidates start having better odds without raising the most money? This would certainly be advantageous to our political climate. It may even lead to an increase in probability for third part success. I welcome this. I detest most campaign advertising. I realize you have to make yourself known, and currently doing so to the largest audience still requires mainstream advertising. But just maybe those days are on the way out. But advertising is advertising no matter what form its born in. I suspect even still, after the evolution wanes, we'll still have frustrating aspects to it, or, perhaps it might just get worse.

As a former Newsweek subscriber, it's demise seemed inevitable to me. I think the cause was not entirely a wholesale switch to the internet. I think a big part was the product they published has been slipping in quality as much of their writing talent have been fleeing. For example, Fareed Zakaria was one of their more popular columnists. He's now at Time.

[WDRacing]

Print is going the way of the Dodo bird.