g37 vs. q40

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apple121
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g37 vs. q40

Postby apple121 » Fri Mar 05, 2021 4:02 pm

How was nissan able to produce the 2014 q40 that wasnt marketed till 2015 at a cheaper price than the 2013 g37?


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Bubba1
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Re: g37 vs. q40

Postby Bubba1 » Sun Mar 07, 2021 5:29 am

Someone please correct me if I'm wrong but I think the cost to produce the G37 and Q40 were similar. The cheaper price was more the result of a greedy and ill fated attempt by Infiniti to jack up the Q40 MSRP by $3,000+ (upon introduction) for what was essentially a renamed G37. Sales dropped enough forcing Infiniti to offer big incentives to get them off their dealer lots, which ultimately made them cheaper.

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Re: g37 vs. q40

Postby MinisterofDOOM » Mon Mar 08, 2021 8:52 pm

Yep, Infiniti made the bizarre decision to replace the G37 with the Q60, but then keep making the G37 and call it the Q40. I imagine it was an attempt at being able to claim a lower entry-model msrp. Might also have been a move to keep the factory lines running until the capacity could be shifted to a future crossover. Either way, it was pretty weird. But then BMW did the same thing with the 3 series and 4 GranCoupe, for whatever reason. I will never understand luxury brands. They'll make two of the same car but then claim there's no demand for another model that would fill a completely vacant niche.

At best, it made the new all-Qs naming even more confusing. At worst, it lost a lot of money for dealers who had a superfluous model sitting on the lots at an uncompetitive price.

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Re: g37 vs. q40

Postby Jesda » Tue Mar 09, 2021 1:22 am

Buy anything else unless it's a BMW or Audi.


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