http://jalopnik.com/5521080/report-toyo ... the-solara
So when news broke Toyota had invited "enthusiasts" from around their target markets for research in designing a new, lightweight RWD platform sport compact for under $20,000 and they were referring to it as a "spiritual successor" to the AE86, I know I wasn't alone in rolling my eyes and thinking "yeah right."
Well I was surprised to find that although they threw some curve balls in with the a**-ugly hyundai ripoff (wait, wut?) design and subaru-derived engine, the car seemed to have made close to production status. Indeed, it was being shown around with all kinds of aftermarket support at car shows and all the details were nailed down... all except one key factor that could make or break the whole effort: the marketing.
Well now it looks like they are done shooting themselves in the foot with the stupid design and increasing weight; they just put the gun to their collective heads and cocked the hammer. They are increasing the price and aiming the prospective marketing efforts towards an older market. Here's the kicker: it is because they found out during marketing research that the very age group they designed the car for DOESN'T WANT TO BUY OR DRIVE THE CAR ANYMORE. That's right, they listened and took notes as all the 20-somethings described what they wanted, then they nodded and said "okay well that sounds neat but we're just going to add a thousand pounds of stuff you don't need, make it look like a photoshopped piece of dook, charge you more and call it a day..." Then they were SURPRISED when the same 20-somethings took one look and passed on it.
And here I thought since Akira took the reigns of the company things would get better...