MinisterofDOOM wrote:American brands might have a strong presence, but it's no chokehold. If Mercedes Benz can sell the Sprinter under THREE different brands here, Nissan can definitely be successful with the NV.
do you think the sprinter would have sold as well had it been badged as an mb? the majority of the people buying these types of vehicles are working class americans (or the companies they work for). these people are mostly interested in buying american, think building trades and the union shops that are involved in that industry.
consider the company i work for. construction sub-contractor that is 100% union, save for the handful of office broads. 90% of our field employees drive american vehicles as their personal vehicles. 100% of our purpose built fleet (pick-ups, vans, box trucks) are american. they always will be. go to any construction site, you'll be hard pressed to find a vehicle that sports a foreign automaker's badge on it.
i'm not saying that nissan won't sell these vans, but their largest group of buyers will be "joe shmoe's plumbing" that may be able to buy one now, maybe a second in a few years when a current working vehicle will need more repairs to stay running than is worth.