With today's announcement from Toyota that it is withdrawing from F1 with immediate effect, it's clear that Japanese involvement in the sport is dwindling. Even tire supplier Bridgestone is withdrawing after 2010 and I wouldn't be surprised to see the withdrawls affect future scheduling of the Japanese Grand Prix.
Toyota also has to deal with the legal ramifications from previously signing a new Concorde agreement, one that binds works teams to participate through 2012. The FIA won't let them off easily. And don't look for a reprise of last year's Honda sale and phoenix-like rise of Brawn GP. Toyota's operation is run out of Cologne, Germany and will be a harder sell in that location. Plus, there's fewer buyers on the market now that three new teams have been admitted to F1.
But it's sobering news to think that a huge company like Toyota is leaving the sport after the billions of dollars/euros/yen invested. Despite their reputation, Toyota never achieved the results they set out after. That's surely a blow to the world's largest car company. But beyond that, it looks like the worldwide recession continues to have the biggest impact in Japan itself. With shrinking domestic demand, an aging workforce and a currency exchange rate crisis, Japan faces multiple challenges in the years ahead. So is it merely a good management decision to refocus on the core business, or could it be a sign that the rising sun is setting on one of the world's most vibrant and creative economies?