Post by
Kendahl »
https://forums.nicoclub.com/kendahl-u69307.html
Sat Jun 13, 2009 5:59 am
You forgot to mention commercials that feature various portions of one's alimentary canal.
My wife believes that television commercials contribute to the decline in good manners. Dissing the commercials becomes a habit that carries over into other situations.
To move this thread over into the automotive venue, consider the sorry state of car commercials. At best, they tend to be unexciting and inoffensive. Most are so bad that, if we bought the car being advertised, it would be in spite of the commercial, not because of it.
I can think of only four good car commercials:
(1) Forty years ago, a Los Angeles station aired a commercial that featured a racing Camaro at speed on a road course. The driver was trying hard enough that the tail would come out a bit in corners and he would have to catch it. I saw the commercial only three times and have always wondered if it was discontinued because some safety hysteric complained.
(2) This one had a Honda Civic as the sweep second hand on a clock face. The car rotated in steps, not continuously. Each step was accompanied by a click that had a definite pitch like a xylophone or marimba. It was the sound that captured my attention.
(3) An old guy wakes up after several decades in a coma. He announces that he is going for a drive, goes out to the garage, pulls the cover off his Porsche 550, fires it up and takes off. A young guy in a new Boxster notices him and goes after him for a better look. With the two cars side by side, the young guy looks over and exclaims, "Holy ...". The old guy looks back and replies, "... moley!" Cute story. The goal was to link the Boxster to the 550.
(4) The star of this commercial was an all wheel drive Porsche 911 as it hustled along a winding road in a heavy rain. The commercial was deliberately undramatic since its goal was to emphasize how the car's stability enabled the driver to cope readily with difficult road conditions.
These commercials impressed me because, first and foremost, they were not loud and raucous and, second, they had a message which they conveyed successfully. Most of the garbage on TV fails on both counts.
I used to watch Formula 1 races on SpeedVision. One of the sponsors was Warsteiner. They had a brief, but effective, pitch. "Life is too short to drink cheap beer."