– Russian customers striving to own their first Japanese brand car got closer to that goal today with the launch of the Datsun brand and the introduction of the Datsun on-DO model. This marks the first time ever that the Datsun brand has been marketed in Russia and it heralds the debut of an automotive brand in Russia with a clear, attractive philosophy.
Datsun, one of the oldest names in motoring history, arrives in Russia exactly one hundred years after the first DAT car was created in Japan.
The arrival of Datsun on the Russian market makes the country unique for parent company Nissan Motor Corporation, as Russia is the first market in the region where all its three brands - Nissan, Infiniti and Datsun vehicles – will be sold, offering buyers a unique choice across virtually all vehicle segments.
The name reflects the car's multicultural influences. "DO" is a word deeply embedded in the Japanese psyche, meaning "way," and reflects a consistent and distinctive way of doing things. It can also mean "moving," so the Datsun "on-DO" moniker's overall meaning refers to the brand intention of providing mobility for all in an innovative way. "On," meanwhile, is the Russian word for "he," underlining the car's strength, performance and masculinity. And both words also have clear meanings in English suggesting a positive dynamism.