Post by
RubyRed300ZX »
https://forums.nicoclub.com/rubyred300zx-u159844.html
Tue Mar 26, 2013 1:41 am
"The cars were shipped finished, but ASC took the slickies and turned them into verts until 1993, when Nissan began manufacturing them themselves. Any vert with a production date before 1993 was a conversion of a slicktop made by ASC. So basically, Nissan ships cars, ASC buys slicktops, makes convertibles, sells for markup."
....No, not correct. All the convertibles (1993-1996) were assembled by ASC in Southern California. After 1993, Nissan was building out the cars with some ASC parts integrated into the assembly in Japan; however, they were still shipped to ASC as a hardtop. Final assembly involved ASC cutting the roofs off with a plasma torch and finishing the build. And, ASC did not buy the cars from Nissan. They worked as a vendor to Nissan; and, ASC had no role in the pricing decision. If I recall correctly from when I bought mine, the price of the 1993 convertible was $46,000 (right around the same price as the TT). Just for perspective, that would be about $85,000 to $90,000 in today's dollars. Obviously the costs associated with the work done by ASC influenced the final pricing charged by Nissan; but, ASC had no role in setting the price.
In my earlier post, I used the word "conversion" which is perhaps a poor choice of wording on my behalf. ASC was contracted to design, engineer, fabricate, and to assemble. Not an uncommon thing in manufacturing, and certainly not uncommon in automobile manufacturing. The purpose of making the correction here to your post is so the Original Poster doesn't think he's driving around in a 1970-1980's "Conversion Van" rolled out of a barn in South Bend, Indiana (complete with green and gold shag carpeting on the floor, and unsightly oak trim everywhere). At the time, ASC had total revenues of well in excess of $500 Million a year. ASC had plants in several locations in the US, Canada, Germany, etc. Prior to "building" the 300ZX convertibles, they also built all of the 240SX convertibles as well. They also built all of the Mitsubishi 3000 GT convertible hardtops (1995-1997). ASC also had a full assembly line set up in Bowling Green, right across the street almost from GM's Corvette plant. This is where final assembly of the 1986-1996 Corvette convertibles were done by ASC. The 300ZX convertibles were assembled at ASC's plant in Southern California. I don't recall which city; but it was not far from Huntington Beach, California. I owned two manufacturing plants not far away, and those plants were in Huntington Beach.
Anyway, my point here was just to clarify my prior mistake in using the word "conversion." It, in a way, reminded me of when I see people ranting about using only genuine Nissan Parts, rather than saying OEM parts. I swear some people must think that Nissan makes MAF sensors, Knock sensors, spark plugs, tires, batteries, and raises their own cows for the leather upholstery. Last automobile manufacturer to be anywhere near that was GM in the 1930-1970's. The great Vertical Integration Strategy of MBA's everywhere throughout the 1950's and into the early 1970's.
Ok, it's 3:30 in the morning, now past my bedtime.