Post by
Larz »
https://forums.nicoclub.com/larz-u216291.html
Sat Jun 08, 2019 10:23 pm
Apparently there really ARE people at Nissan who can smell a bad deaL. amc49 is correct - the deal is dead. As I said in my previous post, Fiat is sat on the doorstep waiting and hoping that someone will have a go, but I think most everyone knows better. I'm close to 100% sure that Nissan will continue to make a fuss over ownership stakes, intellectual property tights, etc with Renault. At the time Renault / Nissan happened, there was little hope for Nissan to stay afloat and they were pretty much at the mercy of the French so they accepted the Renault 'life raft' deal that would stop Nissan from closing it's doors and sending countless people worldwide to the poor house.
Today the market has changed, Nissan's health as a company has improved, but the French government and its stubborn child Renault have not changed their minds. Nissan still wants to modify the merger in a way that is more fair, if not at least more profitable for them. Then there is the bit that Nissan was asked to hand over i's latest technology to the others. That is simply not going to happen. So with Renault, partly owned by the French government (not the brightest) is already in a pickle with an unhappy partner named Nissan. Then along comes Fiat/Chrysler wanting to jump into the mosh pit? True, Chrysler is doing well with the Jeep brand and Ram trucks but little else is going all that well for them and now they are saddled with the sinking Fiat brands? Fiat is not making any cars that are in demand - it's that simple. Fiat were in the states until the 1990s and were forced to pull out due to low sales, low quality, and low demand. They will likely pull out of the US market again and soon. The 500 series never really made a splash - and then it became well known that the 500 series was low quality. cheaply made, unreliable, and expensive to maintain. The first year back in the states (2012) they sold less than 50,000 cars and last year they barely squeaked above 15,000. The LAST thing any car maker needs to do is merge with the SS Fiat whilst it lists to starboard, dead in the water with bent propellor shafts. Americans are no longer interested in mini-type cars and it's doubtful demand will increase anytime soon. When Chrysler merged with Fiat, thinking they will at least do well with the Mini brand, I thought "two wrongs don't make a right". You have an American company that builds low quality, unreliable cars merging with foreign company who also makes low quality, unreliable cars. What good could possibly come from that? The Jeep / SUVs and Ram trucks can barely keep Chrysler afloat and now there is yet another hole in the hull called Fiat?
Bottom line: If the auto industry management does not properly manage and plan their cars to fit changing markets and demands, the market will eventually force changes on the car industry. We all saw GM lopping off it's duplicate nameplates like olds and pontiac which were not all that different from the rest of the lineup and chisel itself down to a more market driven number of brands. I still think GM would do even better with just two nameplates - Cadillac for luxury, and Chevrolet for muscle cars, SUVs, and trucks. Everyone is headed that way. GM, Ford, and Chrysler are dropping models and heading towards larger vehicles. Fiat has no safe place in that type of market. They need to go back home, concentrate on making higher quality, more reliable cars and sell them in Europe until there is a rebirth of demand for mini cars in the states.