Jesda wrote:I liked the music until the rap and synthesizers came on. It went from classy to trashy at that moment.
I have to agree. My personal opinion of the music aside, I really don't think it fits with the whole upscale Infiniti dealership theme. Rap as a whole is one of the most polarizing music genres...you're likely to get just as many negative reactions as positive.
Also, as a car guy, I get a very strong urge to slap the peoples' hands away in the shots that have them dragging their fingers all over brand new paint.
One of my favorite luxury car ads ever (I may be biased as I drive the car featured and am a fan of the artist):
http://www.youtube.com/watch?v=vknwHj2VXoQThe original version of that song was more electronic sounding, but the authentic string variation fits the luxury setting better, and has broader appeal.