FWIW, ISO is the International Organization for Standardization (blame the French for it not being IOS). You'll see stuff that says it meets ISO 9001 - that just means that the manufacturing facility meets certain criteria for quality set by ISO.
Basically, any big-time, professional manufacturing facility will meet ISO 9000-series criteria. I think the shop is trying to tell you not to buy some shady cheapo plugs manufactured god knows where under abyssmal conditions.
http://www.iso.org