Ouch, yeah now I feel stupid. It put the car into diagnosis mode - the airbag light now flashes with a different pattern. FSM says that for that pattern, this has to be done:
Repair order (“Recheck SRS at each replacement.”)
1. Visually check the wiring harness connection.
2. Replace the harness if it has visible damage.
3. Replace side air bag module (LH).
(Before disposal, it must be deployed.)
4. Replace the diagnosis sensor unit.
5. Replace the related harness.
I don't plan on replacing anything so I guess I'm just stuck with the light?
The car was hit really badly on the left side but the airbag didn't deploy - could this be a genuine error code?
And to anyone who, like me, didn't/doesn't understand what button we're all talking about, it's this thing on the car itself, not the door:
