Advertising steps up

General Discussion forum for Versa Owners
BenDupre
Posts: 248
Joined: Fri Sep 01, 2006 8:06 pm
Car: 2007 Versa SL w/CVT, 2006 Quest 3.5

Post

Did anyone notice NISSAN bought the whole first quarter of FOXs NFL sunday telecast? Saw three Versa commercials watching the Minnesota / Buffalo game.

They gotta come up with another ad. I don't like the Autoclaustrophobia angle.

Ben


OKVersa
Posts: 306
Joined: Sat Sep 09, 2006 6:12 am
Car: Nissan Versa

Post

IMHO, if they are going to start advertising them, they'd better start making more of them!

User avatar
Paula
Posts: 98
Joined: Tue Aug 01, 2006 8:55 am
Car: 2007 Versa SL w/convience pkg

Post

BenDupre wrote:
They gotta come up with another ad. I don't like the Autoclaustrophobia angle.
Amen to that !! The first time I saw one of the commercials, as a Versa owner, I was offended. I've discussed the ads with some of the salesmen at my dealer. One of them likened it to a Viagra commercial..... "Ask your Nissan dealer if a Versa is right for you."

Paula

scottstachowiak
Posts: 17
Joined: Mon Sep 11, 2006 2:32 pm
Car: 2007 Versa SL 6-speed

Post

There are enormous billboards around Chicago too.

User avatar
Ever Victorious
Posts: 4723
Joined: Wed Aug 02, 2006 6:03 am
Car: '08 Kia Spectra5, '73 AMC Hornet

Post

Well, one of the biggest features that the V has is that it is so much roomier and more comfortable than its competitors. I really don't blame them for using the autoclaustrophobia ads, and they're certainly less annoying than a lot of other commericals on the air.

Without using the room and comfort angle, the Versa would probably be at a bigger disadvantage to its competitors, given that both Toyota and Honda advertise better fuel economy, and both of them have more brand recognition in the typical American household.

BenDupre
Posts: 248
Joined: Fri Sep 01, 2006 8:06 pm
Car: 2007 Versa SL w/CVT, 2006 Quest 3.5

Post

They can sell roomy without using Autoclaustrophobia to do it.

The problem is that it's the wrong time for an ad like that. Our market isn't suffering from Autoclaustrophobia, it's suffering from the opposite: Tankamania, SUVitis, or Gasaholism. Sorry all those lines are worse, but I'm just making a point. Cars aren't too small, they're too big.

They should have an ad with a soccer mom driving a tank to school and running over the sign in front. Something like those adds with people filling up their big yellow road rollers at the gas pump.

Ben

User avatar
proxim2020
Posts: 1148
Joined: Sun Sep 17, 2006 8:51 am

Post

BenDupre wrote:They can sell roomy without using Autoclaustrophobia to do it.

The problem is that it's the wrong time for an ad like that. Our market isn't suffering from Autoclaustrophobia, it's suffering from the opposite: Tankamania, SUVitis, or Gasaholism. Sorry all those lines are worse, but I'm just making a point. Cars aren't too small, they're too big.

They should have an ad with a soccer mom driving a tank to school and running over the sign in front. Something like those adds with people filling up their big yellow road rollers at the gas pump.

Ben
I agree 100%. Pretty much all of the hatchbacks created over the last few years have similar amounts of interior space. I read more complaints about how space is used versus amount of available. There should be an emphasis on saving gas primaily. I guess since the majority of the hatchback get at or above 30mpg, they had to come up with something that makes them stand out. Kia's got their warranty. Toyota and Honda got their name and better EPA estimates. Suzuki.....Poor Suzuki. They make good bikes, but I can't say the same about their cars.

Cyclonicks
Posts: 14
Joined: Fri Sep 22, 2006 5:31 pm
Car: Nissan Versa 2007

Post

suzuki makes bikes that snaps in two so they're not that good there either! lol

User avatar
Ever Victorious
Posts: 4723
Joined: Wed Aug 02, 2006 6:03 am
Car: '08 Kia Spectra5, '73 AMC Hornet

Post

proxim2020 wrote:
I agree 100%. Pretty much all of the hatchbacks created over the last few years have similar amounts of interior space. I read more complaints about how space is used versus amount of available. There should be an emphasis on saving gas primaily. I guess since the majority of the hatchback get at or above 30mpg, they had to come up with something that makes them stand out. Kia's got their warranty. Toyota and Honda got their name and better EPA estimates. Suzuki.....Poor Suzuki. They make good bikes, but I can't say the same about their cars.
Well, first of all, the Kia only gets about 24 mpg in the city under realistic conditions. The 34mpg highway rating is REALLY a stretch.

Yeah, a lot of cars are too big. The V isn't one of them, it's just right IMO. I haven't been able to get close enough to a Fit to sit in or drive one, but the Yaris was both uncomfortable and too small, the Kia's lack of adjustable steering column is bad news for my knees, the Aveo is a joke (like every other Daewoo), the Accent actually loses some of the useful space that the Kia brother had...

I also haven't had any of the competitors to test actual seat comfort. The V is actually quite nice... my old Kia (Optima) would give me a pain in my right butt cheek (literally) after driving it for about 50 miles, which in my job, I cover before 10 am. I've driven the V 370 miles in one day without a hint of muscle pain or fatigue.

As long as I'm getting 30mpg, can carry all my crap, and not feeling like I've constantly been throwing around furniture, I'm happy.


Return to “Versa General Chat”