Post by
MinisterofDOOM »
https://forums.nicoclub.com/ministerofdoom-u16506.html
Thu Sep 03, 2015 2:45 pm
Pretty much exactly what I expected. I suspect that there is little correlation between Googling a brand and owning that brand. In fact, I would not be surprised if there were inverse correlation: people are cross-shopping. It's pretty well known that buyer loyalty is Toyota's best friend and domestic American brands' worst enemy. Everyone is checking out the most-marketed and known brand to decide what to buy next.
Also, while we're likely a statistically insignificant group, car folk like ourselves probably Google brands they DON'T own more often than those they do. I Google "Toyota" frequently because I'm trying to help one of my malinformed friends minimize the negative impact of their poor buying decision by fixing their stupid Camry.
Idaho, I can tell you from experience, is populated mostly by Buicks and Pontiacs. So it makes sense that everyone is cross shopping Ford via Google.