That's right. Lambo is joining car makers like Rolls Royce, Bentley, etc with an SUV that will soon be arriving at dealers in the US. By definition, an Urus is an extinct, shaggy, long haired wild ox. However, it's also now an SUV that is anything BUT extinct or long haired. It truly puts the SPORT in sports utility vehicle as seen in this video from Doug DeMuro: