I got as far as:
“It’s fair to say,” Mr. Sullivan concludes, “that this is a failure on Google’s part.”
and had to stop reading and get my blood pressure back to normal. This is utterly insane.
Why in the ever-loving HELL is it Google's responsibility to provide a consumer satisfaction dashboard for every online retailer? They aren't Consumer-goddamned-Reports. They aren't Angie's List.
THEY. ARE. A. SEARCH. ENGINE.
Granted, they offer a ton of value-add information services in order to make them more competitive as an advertising outlet, but jeebus-jumped-up-christ-on-a-pogo-stick why in the F*CK is it their job to make sure morons don't buy from unreputable online retailers?
Here's clue one for the miserable idiotic addlebrained mouthbreathers who just spend their money with any website that processes credit card transactions: DON'T DO IT. If you are lack the chromosomal development needed to do your homework on the legitimacy of a business before you lay out hundreds of dollars -- GO SPEND YOUR MONEY AT WAL-MART.
Do I agree with perpitrating online fraud? No, of course not. The douchenozzle who sold her fake designer glasses should be prosecuted for selling counterfeit merchandise (easily proven).
BUT IT IS NOT THE JOB OF GOOGLE TO THINK FOR YOU.
/rant
/back to reading the article